we know its not. Firstly, how do you know that youve seen everything available?
Dont you need to talk to several agents first, to see what the others have? When you
view the house, is it as good as it looks might you need a structural survey to
look behind the lovely descriptions in the glossy brochure? Could there be an even better
one round the corner in the next street? Then, when you finally locate a really great
property, its already carrying a SOLD sign. What if a little gem comes
in just after youve left the office on your way to your viewings? Will the agent
call and tell you about it, or save mentioning it to that nice gentleman who bought a
house the year before?
buying a license for your companys products bears many similarities to the
house-buying scenario. There are lots of agents with lots of (intellectual) properties
in this case, good, bad and indifferent. To have the whole picture, you need to talk
to them all. You need to find out about the new exciting properties when they
first come in, before your competitors, so that you get the best chance to buy
the best property. You want to look behind the brochures to avoid the bad or
indifferent maybe even a full survey to see if the basic idea is sound.